CII Surface & Coating Expo 2025
Engineering the Future of Surface Technology
Confederation of Indian Industry’s Surface & Coating Expo 2025 (SCE 2025) is India’s leading platform focused on surface engineering, coatings, finishing, corrosion protection, environmental engineering and related technologies.
Held at the Chennai Trade Centre, the expo brought together manufacturers, solution providers, distributors, policymakers, and industry stakeholders from across the globe—creating opportunities for networking, collaboration, and innovation within the surface coating ecosystem.
With concurrent events including Adhesives & Sealants Expo, TCEE, AutoMatFab Expo, and CORTEM 2025, the expo strengthened its position as a comprehensive industrial platform for the manufacturing sector.
- Objective
The goal was to create a strong and technically driven communication system that positioned SCE 2025 as a large-scale industrial platform while maintaining clarity, visibility, and engagement across digital and on-ground touchpoints.
- Build awareness and engagement around the expo
- Highlight exhibitors, sponsors, and conference activities
- Create a premium and industry-focused visual identity
- Deliver a seamless event experience across platforms
- Execution
- Social Media & Promotional Campaigns – High-impact social media creatives including exhibitor announcements, sponsor reveals, countdown posts, festival creatives and ad campaigns created to maximize visibility and engagement
- Website Banners – Professionally designed web banners crafted to promote registrations, conference highlights, and event updates across digital platforms
- Promo Videos & Speaker Bytes – Industrial-focused promotional videos and speaker byte content designed to communicate expertise, innovation, and event scale
- Venue Branding – On-ground branding including hoarding designs, visitor pass design, LED backdrop visuals and award designs created to deliver a cohesive and premium event experience
Social Media
Social media creatives including exhibitor announcements, sponsor reveals, countdown posts, festival creatives and ad campaigns created to maximize visibility and engagement.
Videos
Industrial-focused promotional videos and speaker byte.
Venue Branding
From hoardings to award design, every on-ground touchpoint was designed to reflect professionalism.
