Do you also frequently question the importance of SEO and if it matters for every business, or do only a select few businesses need it? Do you really need to invest in search engine optimization, or can you get by without it?
If yes, then you’re in the right place! As specialists in the field of SEO, or search engine optimization, we know that the right SEO can make or break a business online.
So, without wasting any more time, I’m going to straight dive into what exactly is the meaning of SEO, and the reason why you need to invest in it ASAP!
SEO is the practice of growing both the quality and quantity of website traffic, as well as contact and exposure to your brand, through non-paid (also known as “organic”) search engine results.
In spite of the abbreviation, SEO is as much about people as it is about search engines themselves. SEO is all about understanding your target customers better, and understanding what they are searching for online. In general, it is all about the answers people are seeking for, the kind of content they want to see, and the kind of words they’re using. This way you can connect to the people who are looking online for the solutions you offer.
Reasons why you need to invest in SEO ASAP:
1. SEO builds trust & credibility
The aim of an experienced and knowledgeable SEO is to build a strong foundation for an attractive website with a clean, operative user experience that is effortlessly discoverable in search with thanks to the trust and credibility of the brand and its digital properties. Many elements go into creating authority regarding search engines like Google. Authority is something that is accumulated over time as a result of various elements like helpful user behavior, machine-learning signals, quality backlink profiles, enhanced on-page elements, and content.
Creating that authority will also help the brand with other digital enhancements. But trust and credibility are not built overnight, it takes a lot of time and effort. Authority is earned and built over time.
It requires a lot of patience, effort, and dedication to establish a brand as an authority. But it is also important to offer a valuable, quality product or service that allows customers to trust a brand.
2. SEO is good for business visibility and branding
When you create your own website and are trying to grow online, you obviously want to appear as high in the search engine rankings as possible and that’s not just because you want people to click through to your website. It is in fact because there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further refine their search terms, search again, and so on.
For your business, this means that if you can continually show in all these search results that you are gaining more and more consumer awareness with each potential customer. Probabilities are very good that they will ultimately click through to your website, and since you repeatedly showed in all their search results, they will trust you that much more. Which brings us to the next reason why SEO is important for your business.
3. SEO brings business traffic
Yes, Traffic by itself is not going to make you any money. But picture this, would you rather set up your store on a lane in ECR or right in the middle of the city? All those people walking around in the city day and night by themselves aren’t going to make you any money, but probabilities are that quite a few of them will ultimately become your customers. Just like in the city, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on an abandoned island.
What you must know is that SEO is usually a good deal more reasonable than store leases in the city. More importantly, the people coming to your site were searching for businesses like yours when they found you and are almost all qualified leads, so this implies they already have a need or interest in your products or services.
4. Good SEO implies good user experience
When we are out there in the digital world, all we want are better organic rankings and highest visibility. But only a few of us realize the importance that optimal user experience holds as being a part of getting there.
Google has learned how to understand satisfactory or unsatisfactory user experience, and positive user experience has become a vital element to a website’s success. Customers know exactly what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.
Therefore, if you want to grow your online visibility and eventually enhance your conversion rate, you need to align your User experience and SEO strategy.
5. SEO gives you insight into your customers
As I already mentioned above, SEO generates valuable traffic which is then tracked by Google Analytics. Google Analytics is an amazing tool because the data and metrics that it possesses are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it and they have it. This is tremendously valuable because it can help you make more well-informed decisions concerning your business and its strategies, both online and offline.
6. SEO is relatively cheap
Yup, it costs money. But don’t all the best things do?
But SEO is relatively cheap in the outstanding scheme of things, and the payoff will most likely be significant in terms of a brand’s advantage and bottom line.
SEO isn’t a marketing cost; in fact, it is a true business investment. Good SEO application will carry weight for years to come. And, like most things in life, will only be better with the more attention and investment it gets.
7. SEO is Quantifiable
Though SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics. The major issue here is trying to connect the dots on the back end since there is no conclusive way to comprehend the connection between all actions taken.
Yet, it is worth understanding how certain actions are made-up to move performance and growth, and expectantly they do. Any good SEO is going to be directed at those enhancements, so joining the dots should not be a task.
Every brand wishes to know their standing in terms of digital performance, which means that they want to know and understand where they were, where they are, and where they’re going, particularly for SEO when they have a person/company that is being paid to perform on its behalf.
8. SEO has one of the best ROI in advertising
SEO rewards your business for its hard work at a higher rate than pretty much all outdated forms of offline advertising and the same can be said for almost all types of internet marketing. The reason for this is because SEO is designed to draw visitors and potential customers in, which in fact means that it lets you market to people when they are looking for the products and services your business provides. You’re not interrupting their favorite standup show, or taking up space on a page where they are playing a game. Your business is showing up only when they are looking for businesses like yours. You don’t have to convince them of needing your product or service; you just have to convince them that you are the right business to buy from. Basically, with SEO, you’ve already won half of the fight before it even started.