Graphic design plays an important role in bringing people close to your business. Thoughtfully created graphic designs can help boost up sales. People are fascinated by any exceptionally designed thing. Quality designs have the power to leave a message for the audience. The message may be that the company possessing the design delivers high quality products or services. People get such messages indirectly in their minds when they see an exceptional logo design, business card and other similar marketing designs.
Loyal customers are those who are positively impacted by your graphic designs. This is because graphic design marketing items help in projecting a company as a reliable and trustworthy brand. Surely, graphic designs have a lot to do with a stable growth of a company.
Here are a few reasons why graphic designs can help you generate sales:
68% of digital marketers have plans in place to increase the use of visual assets in future content activities.
You can really put this statistic into perspective when you consider how many things rely on graphic design. All of your featured images, custom infographics, thumbnails, and anything related to digital media requires some form of graphic design.
With graphic design being so important, it is essential that you find a quality graphic design artist to work with your business.
If your company markets products and services directly to its customers then graphic design is a must-have.
Have you ever visited to a lesser known café that took their own photos of their menu items? The low-quality resolution, the unusual lighting, and other undesirable features instantly cloud your first impressions of the café, whether it is justified or not.
Images are a whole lot in the B2C marketplace. You cannot afford to scare your customers away with bad graphics and unprofessional looking images. If you want to generate leads, you need to use high quality photos.
A graphic design artist is skilled to design custom graphics and edit professional photographs for your business, increasing the attractiveness of your brand in the course.
Fascinatingly, when people hear a message, they are most likely able to remember 10% of the data relied three days later on. Nevertheless, when the same message is coupled with a visual graphic, people can remember 65% of the information 3 days later.
It is a good way to use graphic design as a means of communicating a specific brand message to the target audience. An expert designer would first want to know about the message the design should deliver. A brand message makes the design valuable. The designer picks specific colors and typefaces to induce an intended emotion. This emotion then becomes the message of the brand to the potential customers. This in turn brings your customers to you, and generates leads.
You have definitely seen Nike’s tick, which is again a design. It conveys the brand’s sole message “Just do it”. It makes the brand recognizable. So whenever you see a tick, you can relate it to Nike, and that’s where you know how well graphics work!
Graphic designs are great tools for earning trust and goodwill in the market. If a logo design or any other graphic design is of good artistic worth, it fills the audiences with assurance. If its design elements appeal to the senses, they have faith in the company’s products or services. Steadily, an attractive design will help win customers and many of them become loyal to your business.
With the help of graphic design, companies can highlight its products. Whenever a company launches a new product, it prepares for a new marketing campaign. The campaign projects the products in a new light. For that, graphic design services are needed to give an image to the products. This way the company can generate more leads.
Infographics can help boost the traffic to your site by up to 12%
Infographics continue to rule social media. This is because, readers tend to interact more with images than they do with text. Images provide far more encouragement than a block of text. In the case of infographics, they are shared 3 times more than any other form of content. This often generates leads for your business, resulting in more potential sales.
Infographics are very effective because they are capable of communicating complex statistics and situations in an easy to view format.
When you think of iconic brands, what comes to mind? More than likely you see flashes of Coca-Cola’s iconic advertisements, McDonald’s golden arches, or maybe Andy Warhol’s Campbell’s soup advertisement.
On average, a consumer will only remember 10% of the information that they learn about a brand. However, if images and other digital media are used, they will remember around 65% of the information.
It is a good thing to increase your rate of retention by six times. That alone offers a clear example of why graphic design services are worth their weight in gold.
How many notable text-only social media posts can you remember? Donald Trump’s rants aside, not many. Statistics show that 74% of social media marketers say they use images in their social media marketing, coming in ahead of blogs at 68% and videos at 60%.
Videos are a useful tool, but they don’t necessarily work, as many people are not willing to watch them, especially if they are long.
Consumers have short attention spans and you only have a few seconds to win them over. The best social media posts use images because they excellently capture the attention of consumers. You can increase your company’s ability to generate leads by using images in your social media posts.
Particularly, tweets with visual assets generate 150% more retweets, whereas Facebook posts with images deliver 230% more engagement Instagram, an image-only social media network, continues to grow at a rapid rate and now has over 700 million monthly active users.
A graphic design artist can help you design unique images that will help you win over your target audience, rule social media, and generate useful leads.
Are you ready to take the next step and increase your lead generation? Contact us today, we are ready to become your graphic design specialists.