The most effective User Interface (UI) Design is born from being a part of the wider User Experience (UX) process. There exist best practice solutions, yet they should never be blindly applied without careful thought; what works for one site won’t automatically improve results for another. Wider user journey is considered in User experience research and design, part of the outcome from that process is the UI design. UI design is concerned with the look and feel of the interface (or screen) that the user interacts with.
It’s impossible to exaggerate the importance of good user interface design, so you’re in the right place if you’re looking for a rundown of the advantages and disadvantages of user interface design for your application interface or website. Honestly, there aren’t many disadvantages and great UI designs are a complete investment. Here are 5 benefits of investing in UI & UX:
UX design is progressively becoming a key differentiator between competitors, as online and mobile touchpoints become ever more significant to the user/buyer journey in almost all industries.
Good UX design is considered a great way to grow acquisitions and conversions, which benefits your bottom line, while price will always continue to be a factor in commerce dealings.
More user-friendly design means that your users need to do less work and take less steps in order to be converted. Not only to get those conversions, but also to woo your users, it is very crucial to streamline and shorten this portion of the buyer journey.
To stick in the mind of the users, you need to show them that you truly understand what they want (and what they don’t want) in their online experience. That will also lead to more social sharing and word-of-mouth recommendations.
During the early phase of your startup, when you are nowhere with the ideas, that’s when UI and UX come in. The vision is there in your head and glistening every time you imagine them but for others it’s imperceptible. That is where UI and UX help you by bridging the gap here, to help others visualize your vision.
The users can have a look at the product/service, once shaped into the frames of UI (User Interface). There are images, text and graphics to pass your information to them and buttons to navigate or serve their purpose.
On the other hand, the User Experience (UX) helps them to interact with the application. It helps in structuring the information by engaging the users and letting them end their purpose without a hiccup and headache.
Here audience-focused, purpose-driven UI and UX help you to translate the vision into a tangible product or service.
People will continue to want to engage with your designs, if you design something that people want to engage with. Retaining loyal customers should be the top priority of any brand as the marketplace at the moment is super competitive.
Customer retention is vital, especially in E-Commerce. You want your customers to keep coming back again and again for new exchanges, interactions and purchases. This isn’t getting any easier with the existing explosion of Business sites around the world and across industries.
As mentioned above, UX is progressively becoming a differentiator, so you need to control and leverage it to make your app or site stand out from the crowd.
UX design creates positive experiences and positive experiences create loyalty. If their interactions with your app or site are enjoyable, maybe even entertaining, your users will be back.
To cut down on your expenses, it is very important to have a great design ready when you start development. Such a design is based on reading user behavior and widespread usability testing in the prototyping stage. What this means is that designers can test whether the app/site is user-friendly by making real users try a non-functional version of it, a so-called prototype.
To allow development teams to estimate costs much more precisely and avoid feature creep, it is very important to do these tests ahead of the actual development. It is also important to complete the steady addition of new features during the development process. Making sure a design works ahead of the actual implementation also means that fewer re-designs and re-workings will be necessary, further dropping costs.
If you design a website that is easy to use, isn’t complicated or doesn’t frustrate users, you will find that your customer support line will receive fewer calls as clients can complete everything they need to do online without additional help.
Often a startup is about stimulating the assumptions and the status quo, questioning everything and making it unforgettable. The task is enormous and only purpose-driven UI and UX can help the visionaries to pursue the impossible and grab it.
Main thing- UI and UX drive disruption.
One typical example is Apple. Led by visionary Steve Jobs, they planned the developments and everything else around the users and kicked off the journey of disruption.
Be it the escape from the button with the first ever iPhone to relief from the tangled headphones (Airpod) or offering extra space and promise of hassle-free device-management through iPhone X- they really know how to play the game of wooing spectators.
In this blog article, we have covered a collection of benefits that great User Interface and User Experience design can bring to your website or web application, as you can probably tell this is something we are really zealous about. We have worked on a variety of projects where simplifying the user interface has brought game-changing results to businesses.
If you are thinking about reviewing your UI/UX design, our team of experts can explain the process and what to expect, simply pick up the phone and call us on +91 86677 35528 or drop us a message